26 of the best growth hacks for startups

  • Set up physical meetups


    Use Meetup.com to bring together your customers and potential customers regularly. Talk to people and smile like a crazy person.

    Steps

    1. Depending on your needs, avoid going for some generic name on meetup.com or making it all about your business. Start by asking your customers what would they like help with? Who would they like to network with?
    2. Pick a unique title relative to their needs. If there are lots of meetup.com groups in the area then be unique, be specific. Again, not directly about your business. It's about their problems and needs and not your sales. It can be related to your area / industry.
    3. Be the sponsor for your own group. Groups grow 7% faster with a sponsor.
    4. Open bars work well :)
    5. Try different informal groups, or workshops, seminars.
    6. Follow your members on Twitter, add them on Linkedin. Double that connection.
    7. Give them a business card they won't forget.

    Key advice

    Don't try and get 'input from everyone' about how to run the meetup, pick formats and focus on them. Send out emails in advance of your meetups that are hand formatted to look different from the one’s sent out automatically. Don't yabber on about your sponsorship, it's uncomfortable, keep it brief e.g. 'thanks to sponsors who do X'. If you want to make the sale, give them a printed discount coupon for your product.

    Numbers advice

    If you've got a more general name and you've put in a lot of work over time you can get 10,000s of members sign up e.g. The Entrepreneurs in London meetup has 17k members and 94 attended their last event (the low relative attendance can be due to restrictions or simply can be the overly general beginner nature of the group). The new york enterprise sales meetup has 1,786 members, it's a lot more specific and the average attendance is around 100 people. The Boston Google App Engine developers group has 136 members, with around 20 turning up.

  • Create your own cheat sheet


    Make a shorter better version of stuff you need to reference often.

    Steps

    1. Get hold of an existing cheat sheet for your industry (or list) e.g. Growth hacks cheat sheet :)
    2. Edit that sheet by adding all the new stuff you've learned
    3. Add some nice graphics, maybe a simple theme.
    4. Call it X cheat sheet (be sure to use the words 'cheat sheet'!!!)
    5. Put your sites name at the top and / or add it as a cheat
    6. Distribute it on Quora for questions related to that area.

    Key advice

    Make the cheat sheet you wished you had. When it's really useful to you then it'll be useful to others. It takes time to do this. Take a bloody week if need be. It's worth doing for yourself, for others and for marketing.

    Numbers advice

    They do well over the mid to long term. If you do a search on Quora, the low end cheat sheets hit around 1,000. The GIT cheat sheet: https://www.quora.com/What-is-the-best-Git-cheat-sheet is around 7,900 and a cheat sheet on mindfulness is around 20,800. Everyone loves a good cheat sheet, it suggests a shorter and smarter way to do things.

  • Get emails for 1000s of people on twitter who need your product.


    Download 50,000 people on Twitter you know would want your product, get their email addresses and send them an email with the perfect subject line that gets them to open it.

    Steps

    1. Write down a list of your competitors twitter accounts
    2. Write down a list of complementary twitter accounts. Complementary? If you sell rental insurance then you might be interested in the followers of AirBnB
    3. Sign up to followerwonk.com free trial and download a list of them
    4. Upload that file to Anymailfinder.com to get email addresses
    5. Check that you have something of 'real value' to email them. See advice below
    6. Send the email with subject header e.g. 'I saw that you follow AirBnB on Twitter

    Key advice

    Providing real value in an email. When you know someone is going to open that email, then it's a great opportunity you don't want to waste. Provide real value, for example, telling the recipient how much their competitors are saving using your product or teaching a person something new about their industry. Even companies giving you free templates that you need is real value. Simply emailing in hope sucks.

    Numbers advice

    There are 100m's on twitter and you could capture the emails of 100,000s of potential clients. FollowerWonk lets you download files in chunks of 50,000 and each one can bring an average of 2,500 emails. Remember, stick to businesses, you can't cold email private individuals in almost every country.

  • Reuse existing content


    Turn the tools list you just made into a slideshare, then a blog post, then an educational course.....

    Steps

    1. Review your most popular posts and pick out a big one.
    2. Break down each paragraph into a bullet point.
    3. Cut down the number of words per bullet point to around 7 max
    4. Find images related to each bullet point
    5. Get on Canva.com, choose a basic 'presentation' template, add the text and images
    6. Download the finished slides into a pdf and upload to SlideShare

    Key advice

    You can take this idea a lot further across all the other standard content formats: List of lists, email educational course, e-book of blog posts. It takes a lot of work but less than doing everything from scratch. Might be good for the old SEO too.

  • Stalk journalists to get in the news


    Follow them, help them out when they ask a question, build a relationship. They need to trust you and then your product to talk about you.

    Steps

    1. Find a list of journalists for your industry. You can google 'journalists on twitter' and it will show you lists.
    2. Follow them on Twitter, medium, subscribe to their blogs
    3. If they need help, give it. Give real opinions.
    4. When the time comes and they mention something related to your industry, politely tell them what you do
    5. DON'T bait and switch! See advice below.

    Key advice

    DON'T bait and switch i.e. don't say 'here you go and btw, can you write an article about my product'. Be genuine and your time will come. Articles in newspapers vary. If they put you in the small Q&A part of a tech section, well, you might not be seen much.

    Numbers advice

    The initial thought of getting on a publication like TechCrunch is quite exciting. There might even be the thought that it will 'go viral' and millions will arrive. If the product, story, industry and timing are great then that is possible but for most that's not the case. The 233k number below refers to HOW MANY VISITORS came to the site over 10 days after being published on TechCrunch (this includes copycat sites then passing on the article contents) for this article: http://techcrunch.com/2009/03/24/academic-earth-is-the-hulu-for-education/. The other numbers are directly from Techcrunch (and shares) only.

  • Get target customers to view your profile on Linkedin


    We're all freaks. If someone looks at your profile on Linkedin you tend to check them out too, so go look at some target customers.

    Steps

    1. Go on linkedin, pick out the job title of your most likely customers.
    2. Look at 1000 of their profiles, one by one.
    3. 400 of them will look at yours.
    4. If they look back at yours, send them an email :)

    Key advice

    This might seem like a funny thing to do but it can be made more powerful by making it a process. If someone looks at your profile, then follows you on twitter and then emails you, they really have made an effort. We're more likely to respond to them.

    Numbers advice

    This will vary by their position and how much time they spend on Linkedin. If you're looking at the top 1000 CEOs you'll struggle to get any views but Linkedin. The 400 figure was taken from

  • Directly email journalists to get in the news


    Be relevant to what their audience wants. Understand what they need and set it up for them by researching past articles, mentioning them and setting up the next article they wish to write.

    Steps

    1. Look for articles that previously mentioned your area
    2. Figure out how your product carries on that conversation
    3. Find the journalist who wrote that article
    4. Email them with the subject header RE: Your article on X
    5. Get to the point. Tell them how your product can now form a new article their audience would appreciate

    Key advice

    BE RELEVANT. Sticking any old article and doing RE: won't work. Resurrecting any old article would suck. Put yourself in their shoes. Find a current topic in the news that's trending, remind them of the article they wrote, what they got right and how your product relates. Have every advantage and zero suck. Don't push the sale, push the story. They care about their readers - what would their readers want to read? It's not an advert, it's a story.

    Numbers advice

    The initial thought of getting on publication like TechCrunch is quite exciting. There might even be the thought that it will 'go viral' and millions will arrive. If the product, story, industry and timing are great then that is possible but for most, there are some definite numbers out there. The high numbers are stats that refer to HOW MANY VISITORS came to the site over 10 days AFTER being published on TechCrunch (this includes copycat sites then passing on the article contents) for this article: http://techcrunch.com/2009/03/24/academic-earth-is-the-hulu-for-education/.

  • Sell dead products to journalists


    This is very specific. You have to find angry journalists :) Which companies failed to do what you are doing now? Find articles on those dead products, find the journalists who wrote them, tell them you made it happen.

    Steps

    1. Google products that died.
    2. Find the journalists who wrote about them.
    3. Email them with RE: X died but we made it work
    4. Give them the story they've wanted to write

    Key advice

    They're human, they want to be right too. They may have stuck their name to those old products, their feelings might be raw about it. Be considerate.

    Numbers advice

    The initial thought of getting on publication like TechCrunch is quite exciting. There might even be the thought that it will 'go viral' and millions will arrive. If the product, story, industry and timing are great then that is possible but for most, there are some definite numbers out there. The high numbers are stats that refer to HOW MANY VISITORS came to the site over 10 days AFTER being published on TechCrunch (this includes copycat sites then passing on the article contents) for this article: http://techcrunch.com/2009/03/24/academic-earth-is-the-hulu-for-education/

  • Turn your data into infographics


    You see OK Cupid doing this to great effect with dating stats. If you have data, you can do the same. If not, you can still create one focused on your industry.

    Steps

    1. Answer an interesting question to grab audiences attention. A good infographic starts with a good ‘why’ question
    2. Only use data relevant to your infographic’s message
    3. If you're designing it yourself, use simple graphics that that tie to your data
    4. If you can't design it yourself hire someone on Fiverr.com which has an infographics section
    5. Post it to slideshare where infographics outperform other formats and the audience is all about work!

    Key advice

    A good infographic starts with a good ‘why’ question. Use simple graphics that that tie to your data. Convey the message at a glance. (This is the purpose afterall). Establish a connection between sections (good infographics utilize the hierarchy of information). Anything too big and people will switch off (keep it to less than 5,000 pixels). Overall, focus on what you wish someone made for you.

    Numbers advice

    A bad infographic on slideshare can still collect up to 70 views. There is not much point in doing that. Very good quality infographics hit the 100,000+ mark. An infographic put together using Canva.com in 20 minutes with some half-decent basic points will get you 300+ views. Example of a 102,451+ infographic at time of writing: http://www.slideshare.net/bhaveshpatelseo/kids-ofthepastvskidsofinternetgeneration

  • Get 10,000 people who SAID they want your product.


    People are sharing tweets that you know means they need your product. You can download a list of all the people who shared those tweets from BuzzSumo, upload to an email finder and get emails.

    Steps

    1. Sign up to the BuzzSumo free trial
    2. Search for things your customers would tweet? e.g. I wish it there was an app that...
    3. BuzzSumo will show you a list of all the people that shared that tweet.
    4. Download the list and upload to Anymailfinder.com to get emails
    5. Send the email with subject header e.g. 'I saw that you tweeted about needing an app that...

    Key advice

    To see a subject header mentioning a specific tweet of yours is as personal as it gets. Depending on how many people sent the tweet, you can download up to 10,000 per month. Most often you'll get a figure of around 3,000 to 5,000 shares. This will result in anywhere from 20 to 500 email addresses. The number depends on whether it's a b2b type tweet as Anymail finder needs a name and domain in order to look for an email. A domain such as xyz.tumblr.com will not work, so avoid private individuals, business accounts are more likely to mention a viable domain.

  • Give away stuff for free


    Lots of free stuff out there. Collect it and give it away for free again, especially items that sit in the chain for your area.

    Steps

    1. List icons and templates that you or your customers use
    2. Google for similar icons and templates.
    3. Collect 20+ and package them into a zip file
    4. Add a 'free icons pack' button on your website
    5. Ask for their email when they click on it
    6. Add that email to your drip email campaign (if you have one). If not, check out GetDrip.com

    Key advice

    Actually give a damn. We know the free packs that are useful and the free packs that are put together by a muppet. Get useful ones

    Numbers advice

    If you give the free packs away on some big distribution firehose like Inbound.org, Growthhackers.com or (if possible) on Produthunt then you'll get lots of visitors. If it's on your site then you'll get traffic relative to your site. We'll add numbers here when we get some good

  • Put your advert on the New York Times for free


    You can put your advert on almost any site for free by using a tool like StartAFire.com. Imagine sending a link to a NYT article and your product is on every page :)

    Steps

    1. Sign up for StartAFire.com
    2. Install their extension into chrome (ffs, get chrome, stop dicking around).
    3. Whenever you come across an article you like, click the StartAFire button
    4. Then 'share' that new article link that is created
    5. Anyone who clicks on your shared link will be taken to that page with your advert.

    Key advice

    When you normally share your own articles, generally people don't give a damn but with this you can pick out the most viral articles, get there early and share that link. It depends on how many followers you have. One bad thing: It does not look as good on Mobile as it does on Desktop.

  • Be a douchebag on Quora


    Quora can bring you an incredible number of views and it is possible to directly talk about your product, as long as you actually answer the question.

    Steps

    1. Figure out how your customers talk about the problem your product fixes
    2. Enter those words into Quora
    3. Go ahead and answer every single damn relevant question and if your product is the answer to the problem then tell them about it and tell them you own it.
    4. Answer fairly, don't make it a product advert but don't shy away from mentioning your product.

    Key advice

    A lot of people do this. We all read quora posts and even self-promotions can be genuine answers. What we dislike is complete salesy spam or a lack of confidence in answering. Is there an app for X? You're damn right son. Here it is. I'm part of the team. Here's one way to phrase it "These are the stats. This is what we found. This product solves the problem this way. Btw, I'm a co-founder" - Educate them, show your product and give a valid answer at the same time.

    Numbers advice

    The number of views you can receive on Quora is pretty damn awesome. Each decent individual answer can get 2000+ views (over time). Across 30 answers, that's 60,000. It's like a version of Google search that you can edit. If the subject matter is emotive and applies to an enormous range then you can hit the high numbers. For most b2b stuff, a decent topic answer can comfortably pick up 2,000 views and even a bad one can get 100. For B2B stuff the high numbers may not matter as they involve lots of people with no interest in your product so put the right answers related to your product.

  • Build a side project


    Side projects are the new marketing. Build a smaller project to bring traffic to the main product. An example is the headline generator by HubSpot.

    Steps

    1. What are the actions people take before and after using your product?
    2. Which of these actions are currently done manually?
    3. Build the automatic version of that action or pay someone else to build it.
    4. Publish it on ProductHunt
    5. Example: You have a blogging platform. The manual task involves thinking of a headline for a blog post. You create an automatic headline generator and publish it on ProductHunt, Inbound.org as a new content tool. Traffic regularly comes in.

    Key advice

    Unsplash.com was a side project that brough in 11 million visitors per month. A side project can become a business by itself. Fix a problem you have but can't necessarily make a business from it.

    Numbers advice

    Numbers below are VISITORS / MONTH. The unsplash one is an incredible 11m. Stats were taken mainly from this article: https://blog.crazyegg.com/2016/01/04/7-side-projects/

  • Create a tools list


    Create a big list of tools for your industry and add yours. It's been working for years.

    Steps

    1. Create a new list by doing lots of research or copy and update an existing one you genius coward.
    2. Use clear headlines for each tool and a short description underneath.
    3. Put up a nice pic of the tool above the header, it's worth the effort
    4. Go on, go ahead, stick your tool in as number 1.

    Key advice

    They'd never believe you'd be a big enough douche to put your tool as the first item would they? You're right, unless of course they actually know something about the industry already.

  • Give them a business card they'll tell everyone about


    There are business cards that you'll give people and they'll come back to their offices and gather others to stare at it. It's that cool.

    Steps

    1. Forget boring. Aim to get one of these responses:
      “I showed your card to everybody in my office!”
      “Can I have another one? A friend of mine will LOVE this!”
      "“Oooh! I want one too!”
      “Hey…can you show my friend Paul your business card!”
      “You know, I’ve never thrown your card away!”
    2. Also, don't forget to add the essentials: Add the essentials: Name, title, company, email, phone, url
    3. Give people more than one card so they can give it to others

    Key advice

    If you're lucky enough to be introverted a unique business card is a point of conversation with anyone you meet. Small talk problem solved. That said, not having a business card is also a good excuse to get their contact details directly and start the conversation early e.g. "I'm out of business cards, I'll send you an email now so you have my details"

  • Republish your best posts on Medium


    Medium.com is still a young network, very powerful and it's different from others. Medium is built to give you a voice based on the quality of your writing rather than just the strength of your network. It's also a great platform to build a following on.

    Steps

    1. Read existing titles and articles related to an area you love. Get an idea of the sort of things that people like. It's a community with a certain vibe to it.
    2. Rework and publish your very best blog posts
    3. Build your network by giving a damn. Read other peoples' articles in your selected area, recommend the articles you like and follow people who are interesting. It's very natural as there are so many good posts.

    Key advice

    Medium writing is often about 'underlying truth' and vulnerability. It's the greatest opportunity to write about things you really care about, so don't screw it up by trying a sales pitch. You can mention your product as part of the story but do it naturally. Medium previously removed collections and are now bringing them back. Having your own 'collection' may be a powerful marketing tool once they're back up so read this and sign up: https://medium.com/the-story/collections-curating-a-more-browsable-medium-562f7ff9a617#.fm81z4jjr

    Numbers advice

    Even a bad post with a half decent title will get 50 views. A decent one? 1-2k. A great one? 100k (assuming it's sufficiently upvoted or featured).

  • Write a guest post


    The owner of the blog needs good relevant content and you need to reach more people. Guest blogging is a great exchange of services.

    Steps

    1. Google your own keyword and the words
      'guest post'
      “submission guidelines”
      “guest post guidelines”
      “accepting guest posts”
      “contribute an article”
      “submit content”
      “want to write”
      “write for us”
      “add a post”
      “become a contributor”
      “guest post by”
      “submit your post”
    2. Study if the blogs existing content and guest posts are right for you. Find out which posts do well and who they are by. If only the owners posts do well, move on. If it's too ad heavy and spammy, move on. If there is limited interaction, move on. Not in your niche? move on.
    3. Send a personalised email to the blog owner. State who you are and why you should be a guest blogger + previous links to stuff you've done.
    4. Write a post and stick to the style of existing posts
    5. Only promote yourself and your product in your 'guest bio'. Don't sell your product in your post, just have a good bio.

    Key advice

    If you're guest posting on people's blogs then open the invite to others to post on your blog. If you really really want to guest post on the blog and not get rejected then be patient and build up to contacting the owner by spending a week or two reading and commenting on existing posts.

    Numbers advice

    Leo Widrich wrote 150 guest posts over 9 months and gained 100,000 customers for BufferApp. That's one hell of an ouput.

  • Submit to distribution firehoses


    Producthunt.com, Growthhackers.com, Inbound.org can catapult your tools and content.

    Steps

    1. Figure out the best firehose for your item
      Producthunt for tech, books, podcasts
      GrowthHackers.com for new marketing and sales hacks
      Inbound.org for content hacks and advice
      None of these? What is the firehose for your industry?
    2. Know someone who has influence on that firehose to get you listed or upvote you and / or be brilliant.
    3. Send a personalised email to the blog owner. State who you are and why you should be a guest blogger + previous links to stuff you've done.
    4. Comment and respond after you're listed

    Key advice

    Don't try and spam cheat it. They not only have systems in place to stop that happening, it generally does not work. However, having 3 or 4 people upvote a post might just help push it into people's eyes on some firehoses, that doesn't mean it'll then shoot up, the quality is the thing that matters. Don't rush it and early Tuesday 7.00am considered the best time to post (also it gives you the whole week to sit near the top).

    Numbers advice

    Peekin.io aka 'cctv for your website' received 625 upvotes on producthunt after it was listed on a Tuesday. This resulted in 16,000 visitors to the site over a month, translating to 1,500+ sign ups. A successful trending set of hack related slides posted to Growthhackers.com (60+ upvotes) brought 9,000 visitors to MakesMail.com and another tool/article about tech journalists that gained 14 upvotes resulted in 290 visitors to KindOfABigDeal.co. Of course, the impact can be far greater depending on the product, especially with producthunt.

  • Create a Linkedin group


    In creating a targeted and spam free Linkedin group you’ll find more qualified leads without having to pay for them.

    Steps

    1. Pick area
    2. Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
    3. Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.
    4. Be restrictive or it turns into a spamming forum. Have a waiting time to join group and check their details.
    5. Moderate and promote discussed items. Flag spam and remove spammers.
    6. Email weekly - use that to make announcements. You can include your bio and what you do. Job done.

    Key advice

    A major problem for many LinkedIn groups is the amount of spam or self-promotional materials posted by marketers and other content creators hoping to drive traffic to their websites. Quality matters here more than many other places because of the amount of spam. It's your number one enemy. Patience is key.

    Numbers advice

    Your suck group you never gave a damn about grew to 124 and died, you can see Linkedin littered with these. A quality group, reduced spam, lots of excellent moderation like 'Content Strategy' grew to 14,611. To hit the really high numbers you've got to be around for a long time and/or 'be someone' e.g. Dharmesh Shah (hubspot) is the owner of the 100,000 strong inbound marketing group and can leverage an existing community. There are some real monster sized groups out there as well e.g. Digital Marketing with over 400k

  • Integrate your product and get listed on their site


    If you have an email app and it integrates with MailChimp then then you could get listed on their integrations directory. MailChimp probably gets a lot more traffic than you do so getting on their integration directory would bring a lot of traffic. However, it's better to pick a smaller product.

    Steps

    1. What are the products in your business chain that your product integrates with?
    2. Do they list companies on an integrations page?
    3. Don't go for the really big companies, go for smaller ones who might actually list you.
    4. Build the integration
    5. Create a marketing campaign around that integration. Work with the other vendor to ensure you get visibility in their marketing, do joint or co-promotion.
    6. Contact those publications that write about the product you are integrating with. Tell them that you're a new integration and you do x,y,z for their users.

    Key advice

    If you integrate with e.g. Google Apps, you'll just disappear into the mix. Pick a complementary product you actually do something for. Check out the new kids on the block that integrate with the integrators e.g. Segment.io

  • Ride a big disruption wave


    If you're trying to create your own marketing off your own site, it's hard. If you build your marketing around a growing massive platform then you get to ride its wave.

    Steps

    1. Who are the biggest disruptors in or adjacent to your industry. Example: Stripe for payments
    2. How does your product fit in? It's a very pretty revenue display tool.
    3. Create an integrate with Stripe.
    4. THEN start building sites around Stripe e.g. 'Problems with stripe', 'Tips for stripe' etc
    5. As stripe expands by 300% per month, so will the number of people coming to your site via these communities.
    6. Not everyone can do this. However, what if you make more sales off that integration than your own main tool? Then it's worth pivoting that motherlovinproduct.

    Key advice

    It's worth thinking about every major company out there. How many of them grew by riding a wave? Instagram rode Twitter to 20m. Baremetrics rode Stripe to 1m. Read this: https://medium.com/product-people/how-to-get-more-customers-54f64220e430#.hya3nvaz5.

  • Create your own facebook group or page


    Similar to Linkedin groups a Facebook group can get you a lot of exposure but, unless you're a big wig, you have to validate the members and filter the posts to help it grow without becoming a spam fest

    Steps

    1. Decide on the who, what, and why of your group
    2. Create the group.
    3. Create a description and a pinned post that sets expectations e.g. an introductory post like “10 Things to do After Joining Blogging on Your Own Terms.”
    4. Validate users who want to join.
    5. Launch your group with an event.
    6. Rally some group leaders (It kind of sucks when you’re the only one posting in your Facebook group).

    Key advice

    Your bio can be the advert or you can follow the full advice in the original post: http://www.bloggingwizard.com/launch-your-own-facebook-group/

    Numbers advice

    There are plenty of groups and pages that are not properly administered on Facebook. The 'Email Marketing: The Real Income' group has 39k members but individual posts barely have anyone engaging and most of them seem like dumped spam. HubSpot co-founder Dharmesh Shah has quite a following so he's able to get over 200k onto the 'OnStartups' page. The closed groups with controlled access seem to have the best engagement.

  • Directly approach big wigs to share your product


    In almost every industry, there are thought leaders with large social media followings. Odds are, their followings are packed with your ideal customers, so if you can tap into those followings you’ll be able to drive a ton of targeted traffic back to your content. Directly contact them and ask them to share your article in 2 steps.

    Steps

    1. You can search for your target area on both BuzzSumo and FollowerWonk to then find a list of the most influential people
    2. Use an emailfinder tool to get their email
    3. Send them an email:

      Subject: An article you might like

      Hey [Name],

      My name is [Your Name] and I run [Website], a [Description of Website].

      First, I want to say that I’ve been following you for a while and I really enjoy your work. Your piece on [Description] was a life changer and helped me [Benefit].

      Anyway, I just published a piece on [Topic], and I thought you might get a kick out of it: [URL]

      It’s an in-depth guide to [Description].

      If you’ve got the time, I’d love to hear your thoughts

      Cheers,

      [Your Name]

    4. Then, if they respond you reply with something like this:

      Awesome! I’m glad you liked it

      Any chance you could share it out for me? I’m trying to get as much exposure to it as possible, and it would help out a lot.

      If not, it’s no worries.

      [Your Name]

    Key advice

    Some of these guys probably get quite a few emails. It feels quite odd to directly copy something like this and send it, so it's probably best to actually like the article for real. That's certainly how we feel about it. We all like reading these things anyway, may as well take the time to customise the email. The above was from this article https://www.blondtv.com/15-insanely-actionable-content-marketing-tactics-b2c-startups

    Numbers advice

  • Send outreach emails after writing your blog post


    When you quote people in your blog post, tell them about it and some of them will share it to their user base.

    Steps

    1. Go through your blog post and list the people you mentioned
    2. Go find their twitter accounts and / or email
    3. Tweet that you mentioned them but if it's an email, send them this:

      Hey [Name],

      My name is [Your Name] and I run [Website], a [Description of Website].

      First, I want to say that I’ve been following you for a while and I really enjoy your work. Your piece on [Description] was a life changer and helped me [Benefit].

      Anyway, I just published a piece on [Topic] and featured your article on [Description].

      If you’ve got the time, would you like to check it out?

      Cheers,

      [Your Name]

    4. Then, if they respond you reply with something like this:

      Awesome! Here’s the article: [URL]

      If you think your followers would like it, any chance you could share it out for me?

      If not, it’s no worries.

      [Your Name]

    Key advice

    Pick the right people. If you quote elon musk, he's not likely to retweet you or share it to his gazillon fans. Some of these things are a little cheesy sometimes but it's possible to be genuine and flattering. The above was from this article https://www.blondtv.com/15-insanely-actionable-content-marketing-tactics-b2c-startups

    Numbers advice

  • Submit your app to startup directories


    There are a lot of directories out there. Some suck, some you have to pay for and they might suck and some are actually useful. We're not talking about monsters like Producthunt but the smaller directories.

    Steps

    1. Promote hour has a good list of directories (and they also provide a commercial service to submit your startup automatically) here http://promotehour.com/
    2. If you want to do it yourself then have a look at each site, check out the sort of content they promote. Interested in it? Check out their alexa ranking.
    3. Still looks good? Submit. (Some will ask you to pay to increase the speed of processing. We have not tried them so we don't know if they're any good.)

    Key advice

    If your target user base is not on these sites then it's pretty much a waste of time right? There are a lot of directories out there and 90% of them suck. However, there are a tried and tested quality directories like Betali.st, reddits startup section, hacker news startup feedback requests e.g. https://news.ycombinator.com/item?id=10862789. Using them depends on the stage your product is in and what it requires. Alternative.to also can bring in small but steady numbers if you've made a good submission.

    Numbers advice

    The numbers below are sign ups registered in the first couple of days as a result of being listed on betali.st's free submission section. We're not counting directories like producthunt here (which can bring 1000s of sign ups). Betali.st is actually a decent size and many of the other directories in a typical list won't bring anywhere near these numbers. That said, Hacker news and reddit can have disproportionate effects if your product fits their mindset.

  • Get your tech product reviewed on Hacker news


    Watch your back Jack, these guys are ruthless. If you want real hard reviews for your tech product and the possibility for lots of users, post to news.ycombinator.com and ask for a review of your startup.

    Steps

    1. Read this and you'll understand what to do and what to expect Posting your startup on HackerNews

    Numbers advice

    A single 30 second post about a new website described as 'CCTV for your website' brought up to 500 people to Peekin.io. A blog post on a side project making money (that kicked off a discussion) brought 16,000 readers to the linked medium.com post. There are probably higher numbers but the basic rules are to be relevant and preferably to be very good. Great tech products / innovations are going to score highly.

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